• 2008

    Grassroots Community Group


    Sandy Sundays weekly Bicycle Ride

  • 2009

    Operates as a Non-Profit (through Catalyst Network of Communities)


    Tune-Up Tuesdays/Thirsty Thursdays bike nights at some of Long Beach’s most legendary dive bars

  • 2010

    Founds The HUB Community Bike Center

  • 2013

    Bicycle Valets (Marina Farmer’s Markets, Tour of Long Beach, Downtown Long Beach Alliance events)

  • 2014

    Event Services throughout Long Beach (World Series of Beach Volleyball, Long Beach Marathon, Bike Fest)

  • 2015

    Corporate Services for City of Long Beach (Beach Streets, Bicycle Master Plan)

  • 2016

    Partnership to become Limited Liability Corporation


    Earns contract to operate Bikestation, Long Beach

  • 2017

    Wins Just Transit Grant for $100,000 to build bicycle infrastructure network


    Receive contract from Department of Health and Human Services for Elementary Bicycle Safety Education

Executive Team

Graham Baden, CEO Pedal Movement

Graham Baden
CEO

Graham is a husband, father, and all-around problem solver. His favorite pastimes are creating simple solutions for complicated dilemmas and discovering new answers to old questions. He graduated from California State University Long Beach with a BA in History, is enlisted in the California National Guard, and appreciates the opportunity to work beside the tireless members of the Pedal Movement team.

John Tully, COO Pedal Movement

John Tully
COO

John is a lifelong Long Beach resident and local cyclist. John’s passion for community development and economic growth has inspired him to create a more inclusive and all-encompassing urban biking culture. When John isn’t brainstorming or executing Pedal Movement’s unique programs, he prefers to spend his time outdoors. Never faint hearted, his favorite exploits include rock, alpine, or ice climbing at both local and international crags.

Evan Kelly, CFO Pedal Movement

Evan Kelly
CFO

Evan grew up in Holland and has first hand experience with an integrated bike system. Since 2007 he has developed and implemented a plethora of community development programs within the City of Long Beach and continues to leverage those relationships to push for positive change.

The Future of Bicycling
Drives our Development Goals


Pedal Movement continuosly assesses national and local trends to guide our development goals for the immediate future of bicycling in Long Beach and beyond.

  • By 2020 bicycles will be used for 1 in 5 trips in urban areas.
  • Increased bicycle use fosters prosperity in local business districts.
  • Regular bicycle use increases well-being and promotes a healthy lifestyle.
  • California’s top bicycle friendly, urban areas have seen an increased residency of millennials and graduates.
  • Bicycle manufacturing becoming a key growth industry in California by 2025.

About Pedal Movement

Pedal Movement began as a grassroots community group in late 2008. Taking its inspiration from the dynamic culture of bicycling enthusiasts in Long Beach, the troop soon hosted weekly group rides and monthly outreach meetings. Cued by these initial brainstorming sessions, Pedal Movement founded Long Beach’s first bicycle collective in 2010, naming it The HUB Community Bike Center. After key improvements to leadership and unification with a strong ally, Pedal Movement became an LLC in 2016. Today, Pedal Movement offers a definitive range of professional bicycle services including Event Planning, Project Direction, Facilities Management, and professional staffing through Leased Workforce Management. Truly, Pedal Movement remains true to its motto: “One Revolution at a Time”.

Pedal Movement enlists work from a broad network of trained safety specialists, certified mechanics, and expert consultants to develop and implement service, education, and TDM programs throughout Southern California. Through innovative business to business offerings, Pedal Movement creates programs that inspire urban communities to use their bicycles to engage more intimately with their local neighborhoods.